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April 2023

Summer Beauty Trends for 2023

Beauty trends are making up for the lost time in previous years, and we are back to metallics, warm tones, rich hair colours, and bold looks. Eyeshadow palettes range from neutrals with the occasional playful splash of colour to the classic smoky look for that formal evening glam.

To keep you on point when creating that signature look, we have compiled a brief list of the summer beauty trends for this year and where you can get everything you need to achieve the perfect look.

Metallics all a-glitter

Combined with this season’s trendy pastel shades, metallics bring light and shimmering, ethereal beauty to any look. They are timeless too, and the merest hint of a metallic bronze eyeshadow can lift a look and bring a fresh look to your style. Metallics are one of those beauty trends that keeps coming back around. The trick is to use them subtly rather than overdo it, so keep metallics for an eyeshadow accent rather than an all-over look.

Eyeliner is Back

It has been out of fashion for a while, but it is time to break out the Kohl pencils again and emphasise your eyes with plenty of jet-black eyeliner. This is one of those summer beauty trends that is best saved for a smoky, sultry evening look. For a bold daytime alternative, look for coloured eyeliner in beautiful browns or gorgeous greens. Pick an eyeliner that complements your eye colour and balance it with neutral lipsticks and cheek colour so that the various elements of your look are not trying to compete with each other. Check out the selection at Inglot, where you will find a fabulous selection of ethically-produced cosmetics in the latest colours.

A Flawless Base Starts with a Dedicated Skincare Ritual

The trend for matt foundations is replaced with sun-kissed, natural and healthy flawless skin for this year’s summer beauty trends. The natural look is back, with a touch of highlighter or bronzer to define and sculpt cheekbones. To pull this off, you must work hard on your skincare routine and cleanse, tone and moisturise daily. Turn skincare into a ritual – fortunately, we have just the brand for that too! Rituals have everything you need to create an effortlessly smooth look, nourishing your skin and soul.

Marvellous Manicures

Perfect nails are back. It’s no longer okay to ‘slap a splash of colour’ on your nails and hope for the best – you need to focus on preparation before those coats of varnish go on. French nails are de rigueur, as are neutral tones rather than over-embellished and glittery nails. Soft coffee creams and subtle peach are the colours to go for, but remember, just like all summer beauty trends, you will need to do the preparation work first with regular professional manicures.

Beauty with principles

As we become more in tune with our planet and the world around us, we look for products with the same principles as ours. The products that take their inspiration from the natural world fill the shelves of the best beauty stores, combining inspiration from the Western use of essential oils, the Eastern practice of Ayurveda, and a wealth of botanicals. The result is a more conscious, kinder beauty industry that considers the wellness of its consumers and the planet. With a range that offers cruelty-free, gluten-free and vegan products, Nessa is an inspirational brand that aims to combine the advantages of modern technology with a kinder, more holistic approach to beauty trends.

Henua Organics Products from Nessa (Vegan & Cruelty-free)
Henua Organics Products from Nessa (Vegan & Cruelty-free)
Henua Organics from Nessa (Vegan & Cruelty-free Products)
Henua Organics from Nessa (Vegan & Cruelty-free Products)
Henua Organics – Energizing Body Lotion from Nessa
Henua Organics – Energizing Body Lotion from Nessa

Mad Hippie Products (Vegan & Cruelty-free)

Mad Hippie Products available at www.nessa.com (Vegan & Cruelty-free)

Sigma Brushes

Sigma Brushes are available at www.nessa.com

Wakeup Cosmetics Lipsticks

Wakeup Cosmetics Lipsticks are available at www.nessa.com

Wakeup Cosmetics

Wakeup Cosmetics are available at www.nessa.com

Are you ready for the summer? At Apparel Group, we have everything you need to look your best.

Please browse our selection of cosmetic brands to find your unique signature look today.