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December 2022

Apparel Group’s TOMS Middle East Brings Their Social Impact Model To The Metaverse By Creating Their First NFT Collection

4 pairs of TOMS shoes

Retail conglomerate Apparel Group, franchise owner of TOMS Middle East is set to tap into the metaverse with the grand launch of limited-edition TOMS Shoe NFTs  

TOMS will launch 10 limited-edition NFTs inspired by its milestones since 2006 when it launched the iconic Alpargatas. The limited-edition TOMS NFT collection will be available on OpenSea.io from December 16th. The proceeds from the sales will go to TOMS’ impact partner, International Medical Corps, with whom the leading footwear brand has enhanced the lives of millions across the globe since 2013.  

The 10 NFTs have been created to showcase key moments in TOMS history and will be featuring the TOMS classic Alpargata – the shoe that started it all. The designs  are inspired by the below TOMS milestones:  

  • In 2006, TOMS launched the Alpargata in four colours: black, navy, red, and ash grey. 
  • In 2010, TOMS celebrated 1 million pairs of shoes given.  
  • In 2018, TOMS became a Certified B Corporation. In 2020, TOMS launched the first Repreve collection, with recycled polyester and plant-dyed canvas styles from botanical pigments.  
  • In 2020, TOMS celebrated 100 million pairs of shoes given. 
  • In 2022, TOMS revamped the iconic Alpargata by modernizing its silhouette and adopting new fabrics.   

About TOMS: 

In 2006, TOMS created a new way of doing business by merging profit and purpose. Since then their mission has never changed –  in business to improve lives. When you buy TOMS, you help fund access to mental health resources for the millions of people who need them. TOMS does this by giving 1/3 of profits in support of grassroots organizations focused on creating more equity at the local level. To date, TOMS has impacted over 100 million lives through their giving.  

Learn more at TOMS.com and follow on social media @TOMSeurope  

About Apparel Group LLC  

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2,010 retail stores and 78 brands on all platforms while employing over 18,500+ multicultural staff.  

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines.  

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia and Asia. The brands include leading names in fashion, footwear and lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot and Rituals.  

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.