loader image
May 2023

Apparel Group’s Brand Nessa Transforms Beauty Landscape with Groundbreaking Virtual Store Launch


Apparel Group’s homegrown brand and a trailblazer in the beauty industry, Nessa announced the launch of its highly anticipated Virtual Store, a one-of-a-kind beauty shopping experience that redefines the traditional e-commerce model. This all-encompassing platform was meticulously built in partnership with the pioneers of virtual reality commerce, Obsess. 

Nessa’s Virtual Store stands out by offering an experiential e-commerce platform that takes consumers on an unprecedented shopping journey. The platform’s visually striking and interactive virtual environment brings beauty products to life, encouraging all the steps from product discovery to final purchase. 

The virtual store includes three distinctive rooms for makeup, skincare, and haircare, each designed to provide an immersive experience around the product categories. Shoppers will also enjoy a curated selection of the best-selling products, ensuring access to the latest and most popular items in the beauty industry. 

“We’re absolutely thrilled to be launching our new Virtual Store,” said Selina Ved, CEO and Founder of Nessa. “We’ve always believed that beauty is an experience, not just a purchase. With our Virtual Store, we’ve created an environment where customers can explore, learn, and find inspiration. It’s about bringing more than just convenience and accessibility, but also a whole new level of engagement to beauty enthusiasts.” 

Nessa have come to pioneer an innovative fusion of cutting-edge technology and convenience, intending to redefine the future of beauty shopping. The launch of Nessa’s Virtual Store takes a significant step towards achieving this vision. 

For more information, visit: https://www.nessa.com/ 

Nessa Virtual Store: https://virtual.nessa.com/meta/ 

About Apparel Group LLC 

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff. 

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, Pakistan, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines. 

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals. 

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades. 


About Nessa 

Nessa, offering more than 200 beauty brands, aims to be a one-stop shop beauty platform with that inspires and educates the average beauty enthusiast by offering an all-in-one technological solution to purchasing makeup and skincare products. Consumers derive convenience, accessibility and knowledge through the platform. Nessa provides an entire beauty experience, encouraging all the steps, from product discovery to final acquisition.