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January 2024

Apparel Group Unveils Bliss Bites: a gut-healthy food brand & café spearheaded by Cordon Bleu Chef Shivani

Bliss Bites Opening

Apparel Group proudly announces the opening of Bliss Bites, a distinctive café located in DIFC, Dubai. The café is the brainchild of Apparel Group and Cordon Bleu Chef Shivani, drawing on the strengths of expertise of the group and renowned chef. This launch marks a significant milestone as the first-of-its-kind holistic food brand offering a variety of gluten-free, gut-healthy and wholesome options in Apparel Group’s diverse portfolio, catering to a growing lifestyle of health-conscious dining.

Bliss Bites emerges as a sanctuary for those looking for healthier options without compromising on taste. The gourmet café’s menu is an ode to healthy eating, offering a variety of gluten-free, dairy-free, and nourishing options. From exquisite selections in the fromagerie, boulangerie and the patisserie, Bliss Bites encompasses four pillars that distinctly set it apart in the culinary world which is Consistency, Innovation, Team-work and Ingredients.

In alignment with Apparel Group’s commitment to promoting a healthy lifestyle, Bliss Bites aims to cater to the growing demand for dietary-specific dining options. Its unique offerings position it as a trendsetter in the region’s culinary scene, especially among those seeking a balance between health and flavor. Catering to consumers visiting the cafe, creating indulgent grazing tables, and servicing hoteliers, one of the standout features of Bliss Bites is its commitment to promoting the use of nutrition-dense millets as a premium gluten-free flour.

Sima Ganwani Ved, Founder and Chairwoman of the Apparel Group said “This endeavor represents the harmonious blend of our individual strengths as female entrepreneurs, and I am super excited about the synergy we bring to the table. Our collaboration is poised to make a significant impact, particularly as we cater to the growing health-conscious community in the region. The prospect of contributing to the well-being of our community aligns seamlessly with our shared values and aspirations. Together, we embark on this exciting women-led journey, confident that our combined expertise will not only meet but exceed the expectations of our consumers.”

In addition to its culinary offerings, Bliss Bites also offers unique in-house gifting options tailored for various occasions, including Ramadan, Eid, Diwali, Christmas, and beyond. These thoughtfully curated gifts are sure to delight and surprise. For the ultimate convenience of its patrons, Bliss Bites will be available for delivery on Deliveroo and through their own delivery van for those ordering directly from the café.

For food enthusiasts seeking to recreate the Bliss Bites experience at home, the café will feature a retail wall offering cafe’s winning items such as crackers, bread, and jams. Customers can also explore the option of personalised gifting hampers created in-store. As Bliss Bites is set to make its mark in the culinary world of the UAE, Chef Shivani and her team are dedicated to providing a culinary experience that is unparalleled in its diversity, innovation, and commitment to quality.

About Apparel Group LLC

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2100+ retail stores and 85+ brands on all platforms while employing over 20,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt.

Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.