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August 2023

Apparel Group’s BBZ Unveils Exclusive ‘Back to School’ Collection in its ‘Back to Savings’ Campaign

Apparel Group’s BBZ Unveils Exclusive 'Back to School' Collection in its 'Back to Savings' Campaign

BBZ, the off-price department store of Apparel Group, has launched its ‘Back to Savings’ campaign, which offers an exceptional 25% to 50% discount on an exclusive ‘Back to School’ collection across all its outlets in the GCC. Remaining true to its motto of ‘Big Brands, Small Prices’, BBZ is set to provide customers with unparalleled access to high-quality products at even more unbeatable prices.

BBZ, in line with the upcoming academic year, is delighted to unveil a diverse assortment of ‘Back to School’ essentials. This comprehensive offer includes sturdy shoes, functional backpacks, and essential stationery from premium brands like Skechers, US Polo, Puma, Unosole, and more. In addition, the campaign includes an exclusive range of licensed merchandise, sure to captivate younger shoppers, featuring popular characters from Minions, Disney, Marvel, Ferrari, and Hello Kitty.

Moreover, BBZ extends the value proposition beyond school necessities, with an impressive array of apparel and footwear from top brands such as Nine West, Sam Edelman, Anne Klein, Steve Madden, Only, Topshop, Adidas, Crocs, and more.

Neeraj Teckchandani, CEO of Apparel Group, shared his views on the campaign, “Our ‘Back to Savings’ initiative at BBZ reaffirms our dedication to making high-quality brands accessible to all our customers. This campaign underlines our customer-centric approach and our objective to reshape the retail landscape. We invite our valued customers to take advantage of this opportunity to explore premium brands at extraordinary prices, thus reinforcing our belief that quality should not be compromised by affordability.”

Embrace the new academic year with BBZ’s exclusive collection. Visit your nearest BBZ store today to experience an unmatched retail journey, where high quality meets extraordinary value.

For more information on Apparel Group and its brands, visit: https://apparelglobal.com/en/

About Apparel Group LLC

Apparel Group is a leading powerhouse in the fashion and lifestyle industry residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, Pakistan, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.


About BBZ

BBZ, a retail brand under the umbrella of the Apparel Group, is an off-price department store committed to delivering ‘Big Brands, Small Prices’. Offering an array of prestigious brands, BBZ curates an immersive “treasure hunt” shopping experience for all ages. With a diverse range of products and a unique shopping concept, BBZ is transforming the retail landscape, making high-quality brands accessible to everyone.

For more information, visit: