- AG Café and Apparel Group’s strategic partnership celebrates significant GCC expansion, with Kuwait’s 11 outlets underscoring their commitment to global growth and customer satisfaction.
AG Café, a joint venture entity owned by Apparel Group, the leading global fashion and lifestyle retail conglomerate, and Gateway Partners, an emerging markets alternative investment firm, celebrated the one-year anniversary of Tim Hortons, “One year of freshness”, in Kuwait. The celebration reflects a year of remarkable success and steadfast commitment to delivering quality service to the people of Kuwait. The brand launched a fresh menu offering the Kuwaiti community preferences.
In just a year, Tim Hortons marked a significant presence in Kuwait by opening 11 stores, setting an unparalleled record. With an unwavering dedication to consistency and excellence, Tim Hortons has proven to be a favorite destination for coffee aficionados and food enthusiasts alike.
Neeraj Teckchandani, CEO of Apparel Group, said, “The growth of Tim Hortons in Kuwait underlines our shared vision with Gateway Partners to bring quality and excellence to the food and beverage industry. The overwhelming reception of the brand in Kuwait reaffirms our strategy to invest in this market and reflects the strong alignment with our consumers’ preferences.”
To foster a closer connection with its customers, Tim Hortons Kuwait launched its dedicated social media page. This platform aims to stay in tune with the preferences of the Kuwaiti community, allowing the brand to receive direct feedback and adapt swiftly to demands.
Hesham Almekkawi, Tim Hortons CEO of Middle East, stated, “The steadfast support from Kuwait in the past year underscores the potential of this market. Our vision goes beyond mere expansion; it’s about positioning Tim Hortons as a strategic pillar in the region’s coffee and dining landscape, fortifying our bond with the community and setting new benchmarks in service excellence.”
Looking forward, the company has robust expansion plans for 2024, with the anticipated launch of between 5 to 10 additional stores in Kuwait. This expansion is in line with the brand’s growth trajectory in the GCC, which currently stands at a total of over 280 stores spread across GCC.
About Apparel Group LLC
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff.
Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, Pakistan, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.
Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.
Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.
TH Middle- East
In 2011, the iconic Canadian brand Tim Hortons made its way to the Middle East, opening its first Café & Bake Shop in Dubai, UAE. The brand has quickly expanded throughout the GCC, through a master franchise agreement with AG Café, the master franchisee of Tim Hortons brand in the Middle East.
Over the years, Tim Hortons has captured the hearts and taste buds of not only Canadians, but people all over the world, with classics like our Original Blend coffee and the signature Iced Capp®, along with a variety of inspired donuts including our ever-popular Timbits®. Guests can now enjoy our premium coffees, delicious baked goods, made to order sandwiches and wraps, and many other beverages and food products at locations throughout the United Arab Emirates, Saudi Arabia, Qatar, Oman, Bahrain, India, and Kuwait.
Tim Hortons strongly believes in delivering superior quality products and services for its guests and communities through leadership, innovation and partnerships. The restaurant chain is known for its freshly brewed coffee and food; its tagline, “Always Fresh, Always Delicious” rightly explains the brand policy.