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June 2023

Apparel Group’s Dune London launches “The EID Edit”

Featuring Reem Alswaidi 

Epitome of luxe staples to get you EID-ready this season 


For immediate release: 

Apparel Group’s Dune London Middle East’s new collection fuses elegance, sophistication and quality craftsmanship. For statement making style, look to our crystal encrusted block heels, coordinate your style and make your ensemble truly memorable with diamante embellishments that shine with every step. The runways have taken a liking to embellishments and transparent detailing, the collection is an ultimate guide of must-have pieces you’ll need to add to your wish list this festive season. Designed in-house our exquisite hues and timeless EID essentials guaranteed to make a statement wherever you go. 

About Dune London 

Dune London is a globally renowned footwear and accessories specialist, combining premium materials with expert in-house design and craftsmanship for more than 30 years. The brand is best known for trend-led collections with timeless appeal – from everyday essentials to impactful statement pieces, #startwiththeshoes and discover inspiring styles to suit every occasion. 

About Apparel Group LLC  

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff.  

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, Pakistan, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines. 

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.  

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.