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January 2024

Apparel Group’s Skechers Unveils Innovative Shoe Design Studio at KidZania, Offering An Enriching Edutainment Experience

Apparel group skechers unveils innovative shoe design studio at kidzania offering an enriching edutainment experience img
  • Skechers Launches All-New Shoe Design Studio at KidZania, Dubai Mall, Merging Creativity and Education for an Engaging Learning Experience.  

Apparel Group’s leading footwear brand, Skechers, is thrilled to introduce its all-new Shoe Design Studio at KidZania, Dubai Mall, an ultimate educational and entertainment destination for kids. This studio offers an exciting and innovative opportunity for young designers to delve into the world of shoe design.  

The Skechers Shoe Design Studio is situated within the vibrant KidZania at Dubai Mall with an expansive space of 20.20 square meters. The studio’s opening aligns with the mission to inspire learning and creativity among young minds. By integrating interactive activities, Skechers aims to foster a fun-filled learning environment that complements the values of KidZania, where children develop essential life skills outside the traditional classroom setting. 

In the Shoe Design Workshops, young participants will have the hands-on opportunity to unleash their creativity by designing and coloring their dream shoes using diverse materials. The Shoe Design Challenges will also stimulate teamwork and problem-solving skills as kids participate in friendly contests, showcasing their innovative ideas. The experience is further elevated with the Interactive 3D Shoe Visualization, where children can scan their creations using an AI-powered app. The studio also integrates Kid-friendly Educational Materials, enlightening children about the significance of quality footwear and introducing them to the cutting-edge technology behind Skechers shoes. 

Mr. Neeraj Teckchandani, CEO of Apparel Group, expressed his enthusiasm about the new venture, stating, “We are thrilled to introduce the Skechers Shoe Design Studio at KidZania, a space where young minds can explore the art of shoe design in a fun and interactive environment. Through this initiative, Apparel Group aims to cultivate a passion for creativity, design, and craftsmanship among children, all while promoting the significance of quality footwear. It is our pleasure to kindle education with entertainment and to impart our mission to the youth, to exceed all expectations every day.” 

Skechers has consistently exceeded industry standards by crafting trendsetting shoes that have garnered widespread admiration from consumers. Through this extraordinary collaboration, the brand intends to inspire the next generation of designers in an enriching environment.  

For more information about Skechers and the Shoe Design Studio.

About Apparel Group LLC  

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2,100+ retail stores and 85+ brands on all platforms while employing over 20,000+ multicultural staff.  

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.  

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.  

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades. 

About SKECHERS USA, Inc.  

Skechers U.S.A., Inc. (NYSE:SKX), The Comfort Technology Company™ based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in over 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and 4,537 Company- and third-party-owned physical retail stores. The Company manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors.  

For more information, please visit skechers.com  

About KidZania: 

KidZania is an interactive kids’ city combining inspiration, fun and learning through realistic role-play for children 1-14.  Kids independently explore a kid-sized city with over 100 exciting careers. Each ultra-realistic experience is designed to empower kids, giving them the confidence to be their best selves, and inspiration to be great global citizens. With 25 locations in over 15 countries and expanding into markets such as Hong Kong, Vietnam, Taiwan and more, KidZania is one of the most inventive and fastest growing kid’s edutainment concepts in the world. 

KidZania Dubai is located in Dubai Mall, and it is a 7,000m2 scaled replica of a real city that combines entertainment and education, with over 50 real-life activities for children aged 4-16.   

To find out more or to book tickets, please visit: https://dubai.kidzania.com/ and follow us on FB, IG @kidzaniaAE