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Apparel Group Drives ASICS’ Retail Growth with First Store in Dubai, at Dubai Mall inaugurated by an international three-time Olympian, Eilish McColgan 

Apparel group drives asics retail growth with first store in dubai at dubai mall inaugurated by an international three time olympian eilish mccolgan img
  • Sixth in the GCC region, first store in UAE 
  • Official inauguration by an international distinguished guest, Eilish McColgan, a 3x Olympian and British/European Record Holder for 10km and 5km  

Dubai, UAE – Apparel Group proudly announces the successful launch of the first ASICS store in UAE at Dubai Mall, a significant event that took place on January 26th. The remarkable flagship store, covering an expansive 146 sqm and completed within a remarkable 14 days, is the first store in UAE and sixth in the GCC region which marks a significant milestone in the extensive expansion of the esteemed Japanese sportswear brand within the UAE. Emphasizing the widespread popularity of ASICS on a global scale, the opening ceremony was graced by the presence of international guest Eilish McColgan, a three-time Olympian and British/European Record Holder for the 10 km & 5 km. Joining her were Apparel Group Founder and Chairwoman, Sima Ganwani Ved, and ASICS General Manager, Seiji Hori. 

Founded in Kobe in 1949, ASICS stands for Anima Sana In Corpore Sano or “A Sound Mind in a Sound Body.” This philosophy underscores ASICS’ commitment to the positive impact of movement on both body and mind, a principle that resonates deeply in their product design and customer engagement. 

The grand opening event unveiled the Spring/Summer 2024 key running campaign, featuring the ASICS Gel Nimbus 26. One of the highlights of the evening was the introduction of the Running Gait Analysis, an innovative service that helps runners find the perfect shoe for their running style. This service is reflective of ASICS’ dedication to supporting athletes of all levels, from beginners to advanced runners. 

Blending sport with culture, the event offered guests a taste of Japan through authentic cuisine, performances by Japanese drummers, a DJ set, and a distinct shoe customization experience. The interactive Running Gait Analysis activation competition engaged and captivated the audience, showcasing the dynamic spirit of the ASICS brand. 

In addition, the event highlighted the ongoing collaboration between ASICS and their Tennis footwear brand ambassador, Novak Djokovic. Novak Djokovic has been instrumental in the promotion of the brand, even releasing a special edition of the ASICS COURT FF™ Tennis shoe, which has been well-received by tennis enthusiasts and professionals alike. 

Neeraj Teckchandani, CEO of Apparel Group, shared his vision for the brand’s growth: “The opening of the ASICS store in Dubai Mall marks a significant milestone in our journey with ASICS. It embodies our commitment to bringing the best in sports performance and innovation to our customers. We are excited to see the positive response from our guests and are committed to growing the ASICS brand presence even further in the UAE. This opening is just the beginning of our continued effort to inspire a healthy lifestyle in the region.” 

The opening of this store in Dubai Mall, the first in Dubai and the sixth in the GCC region, demonstrates Apparel Group’s commitment to introducing leading global brands in the Middle East. 

About Apparel Group LLC  

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2100+ retail stores and 85+ brands on all platforms while employing over 20,000+ multicultural staff.  

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.  

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.  

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades. 


Headquartered in Kobe, Japan, ASICS is a leading designer, manufacturer and retailer of high-performance athletic footwear, apparel and accessories. Founded in 1949 by Kihachiro Onitsuka, the company name is derived from the Latin saying Anima Sana In Corpore Sano – “A Sound Mind in a Sound Body”, representing our belief in the power of sport and movement to positively impact the body and mind and help uplift communities.