Upcoming Store Locations: City Centre Deira in Dubai, and 360 Mall in Kuwait
· Expanding Luxury Ayurveda: 25 Stores Planned Across GCC in Five Years
Dubai, United Arab Emirates – Apparel Group, the leading fashion and lifestyle retail conglomerate, and Forest Essentials, the prestigious Indian Luxury Ayurvedic brand, are set to transform the skincare industry in the GCC with the grand opening of their first-ever standalone store at the Dubai Hills Mall on May 13th, 2023. This momentous event marks the arrival of the most anticipated authentic and traditional Ayurvedic products in the region, elevating the skincare experience for customers.
The Forest Essentials store at Dubai Hills Mall will serve as a haven for skincare enthusiasts, providing personalized consultations, expert advice, and an immersive journey into the realm of Ayurvedic beauty. Customers will have the opportunity to experience the brand’s commitment to exceptional craftsmanship, sustainability, and ethical sourcing in this enchanting and welcoming environment.
The state-of-the-art store, spanning 1,000 sq ft, will feature Forest Essentials’ extensive range of luxurious skincare, haircare, and body care products, along with an exquisite selection of gift boxes. This unparalleled shopping experience will soon be available at other locations across the GCC region, including City Centre Deira in Dubai and 360 Mall in Kuwait.
Neeraj Teckchandani, CEO of Apparel Group, said, “The opening of our first store at Dubai Hills Mall marks an important milestone in offering our customers the best in luxury Ayurvedic skincare products. We’re proud to partner with Forest Essentials in becoming a leader in the luxury skincare market while showcasing its rich heritage and commitment to sustainability. Our aggressive expansion plan is to open six more stores within the next year and a total of 25 stores across the GCC region over the next five years, catering to our loyal customers and reinforcing our market presence.”
Samrath Bedi, Executive Director at Forest Essentials said, “We are thrilled to be launching in the Middle East with our first store opening in Dubai Hills Mall. The beauty industry is an integral presence across the GCC, with a diverse range of everyday essentials, luxury goods and personal services. Such demand and innovation has put the beauty sector at the heart of the GCC economy, while also establishing a cultural footprint. The raised awareness around human rights and climate change has led their consumers to be more selective and demanding of business practices, by prioritizing brands who value transparency and are purpose-led in their messaging and authenticity. At Forest Essentials, we have always pioneered such values and thus foraying into the GCC market, starting with Dubai works well with what our Brand stands for.”
In addition to the captivating store design, customers will enjoy a variety of exclusive services, including in-store workshops, product demonstrations, and seasonal promotions. These offerings aim to enhance the shopping experience and foster a deeper connection with the
brand. Forest Essentials’ knowledgeable and skilled staff will guide customers through each product, ensuring that every individual discovers the perfect solution tailored to their unique needs.
About Forest Essentials
An authentic and traditional Skincare Brand with its foundations laid in the ancient science of Ayurveda, Forest Essentials is a pioneer in the Luxury Ayurveda segment. The name “Forest Essentials” comes from the fact that the ingredients within all products are sourced from plants, trees and herbs naturally grown in the Himalayan forests. Each handmade product uses traditional methods and adheres to the highest standards of purity, authenticity, and quality. There is a perfect fusion between ancient recipes and modern technology to create a whole new experience — Elegant, Luxurious Ayurveda.
The brand has had a pioneering approach and sustainable outlook since its inception, applying practices that respect both the environment and community in every sense. Today, since its inception in the year 2001, Forest Essentials retails from over 100 company-owned retail stores across India and has a major online business, exporting products to over 120 countries worldwide. The brand is celebrated by celebrities ranging from global film stars to politicians and is the largest player in the luxury hotel and spa business catering to over 540 hotels and resorts including the prestigious Taj, Oberoi, Four Seasons and Ritz-Carlton hotel groups, providing bespoke in-room amenities and treatments.
November 2022 marked the opening of Forest Essentials first international standalone store in London’s iconic district – Covent Garden; and the only prestigious ‘Made in India’ brand to open a luxury retail store in the UK.
About Apparel Group LLC
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff.
Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, Pakistan, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.
Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.
Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.