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August 2023

Apparel Group’s Brand CHARLES & KEITH’s Fall 2023 collection is an ode to Modern Reformation as Han So Hee with CHARLES & KEITH Petra takes centre stage


SINGAPORE, 19 August 2023 – Apparel Group’s brand CHARLES & KEITH’s Fall 2023 campaign collection is an invitation to redefine personal boundaries: A celebration of continual exploration of freedoms of self-expression, with fashion as a medium. 

Referencing the minimal and monolithic sculptures of Constantin Brancusi, the defining detail in this season’s Pixie series is its take on simplicity. Platform heels are translated into three different silhouettes: an ankle boot, a sculptural mule, and Mary-Jane pumps. All three styles are formed based on the natural shape of the foot, with platforms and chunky heels that adds a sense of quiet authority and dramatic presence. Designed with a succinct approach, devoid of details, seams and embellishments, the padded uppers are fully lasted over the heels and platforms, leaving behind nothing but an austere and definitive silhouette. Chunky ankle boots and padded derbies feature a cupped outsole that comes up halfway over the foot – mimicking the foot in the process of stepping into new waters and territory – the idea of renewal and a clean slate are translated into the outsoles of all five styles, as soft rippling water. 

Bags take on the same dramatic, brutalist approach. The Petra Curved Shoulder Bag makes a triumphant return for Fall, with a new square buckle that adds a touch of modernity. Presented in a colour palette to match the Pixie shoes, the two products are styled together in the campaign fronted by Han So Hee, solidifying them as the quintessential fashion pairing for the season. The actress, who has been spotted wearing the Petra bag on multiple occasions and in social media posts, emphasized her affinity for the design, “I like the Petra bag because it embodies my personality – bold and edgy,” she said. Her affection is further amplified in the latest seasonal campaign where the distinct beauty of both the starlet and the refreshed Petra shine though, juxtaposed against a minimalist backdrop.  

Almost an art piece on its own, the Sculptural Top Handle Moon Bag is seemingly crafted into a singular form but opens to reveal a surprisingly roomy interior.​ The iconic Koa bag is reintroduced in an East-West top-handle silhouette with a softer, more rounded body. The distinctive square push-lock creates a visual contrast that adds a chic element to the understated style. 

CHARLES & KEITH’s Fall 2023 campaign collection is available in store through its global retail network and on www.charleskeith.com from August 2023.  

Media Relations: 

CHARLES & KEITH Global Press Office 
Phone: +65 6590 7700  
Email: [email protected] 

Note to Editors: 

Discover the collection on Dropbox


Fashion label CHARLES & KEITH was established in 1996 with a vision to build a global brand that is self-assured and empowering, imparting confidence to all women. From a single shoe shop in Singapore to an international network offering dynamic experiences across retail and online, CHARLES & KEITH is always consumer first and aims to unlock an aspirational brand experience that remains attainable. It creates collections – shoes, bags, eyewear, accessories and fashion jewellery – that enables women to express themselves. 

About Apparel Group LLC 

Apparel Group is a leading powerhouse in the fashion and lifestyle industry residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff.  

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, Pakistan, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines. 

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals. 

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.