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April 2024

Charles & Keith captures the essence of summer contentment with its summer 2024 collection

Apparel Group’s CHARLES & KEITH’s Summer 2024 takes one on a journey that explores the textures and colours of the sunny season: Inspiring a sense of adventure and escapism with blue sea and skies contrasting against terracotta hued walls as its backdrop, capturing the spirit of vibrant summer destinations.

Showcasing a flair for playfulness, the Toni collection, which makes its debut this Summer is inspired by seasonal hobbies under the beautiful hot sun. The capsule features curvaceous and glossy heels as well as chunky knotted details across both bags and shoes. Deploying the use of ribbed stretch jersey, the pieces recall neoprene scuba swimsuits in a rich textural ode to the season and are presented in bright orange and cream that injects a shot of freshness.

The season’s hero is undoubtedly the Toni Knotted Curved Hobo Bag, having already been spotted on the arms of personalities such as Han So Hee, Cho Yi Hyun, Aimee Sun Yun Yun and Carrie Wong. Designed for girls on the go, the capacious style totes all essentials (and more!) whilst delivering laidback yet edgy flair in equal proportions – particularly when paired with the Toni Knotted Puffy-Strap Mules with its eye-catching slant heel detailing.

Its smaller sister, the Toni Knotted Ruched Bag is the perfect companion for sundowners on the beach or a night out in town during a holiday sojourn, styled alongside the Toni Tubular Tie-Around Sandals for a casual fit or the Toni Knotted Puffy-Strap Wedges for a touch more glam.

Embrace the essence of Summer and delve into a world of exploration and escapism, by discovering the CHARLES & KEITH Summer 2024 collection in stores and on CHARLESKEITH.COM from April.

Media Relations: 

CHARLES & KEITH Global Press Office  Phone: +65 6590 7700   Email: [email protected]

Note to editors:  Discover the Summer 2024 collection and campaign on Dropbox. 


Fashion label CHARLES & KEITH was established in 1996 with a vision to build a global brand that is self-assured and empowering, imparting confidence to all women.  

From a single shoe shop in Singapore to an international network offering dynamic experiences across retail and online, CHARLES & KEITH is always consumer first and aims to unlock an aspirational brand experience that remains attainable. It creates collections – shoes, bags, eyewear, accessories and fashion jewellery – that enables women to express themselves.  

Striving to make fashion more accessible and never compromising on creativity, the brand challenges the convention that fashion is for the few.

About Apparel Group LLC

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2200+ retail stores and 85+ brands on all platforms while employing over 22,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades