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Apparel Group’s Dune London Launches Kids SS23 Collection

Apparel group dune london launches kids ss23 collection image

For the first time in its 30-year history, Dune London is to unveil its kids’ footwear collection. Dune London Kids launches online a girl’s range inspired by the premium design ethos of the adult collection, focusing on cool-for-school shoes, and miniature versions of best-selling styles. 

Expertly created in Dune London’s signature style with premium design and long-lasting comfort, the kids’ range focuses on a timeless collection of summer sandals alongside miniature versions of best-selling adult styles.  

Sparking joy and fun into a little one’s wardrobe, fruity colour-pops of green, watermelon pink and bright orange are introduced alongside shimmering metallics and classic neutrals. 

Following in the footsteps of the iconic Loupe women’s sandal, the Lumy kids sandal features the same beautifully soft leather, contrast subtle stitch detail and signature mirrored D’s design. With the addition of a supportive Velcro fastening, everything has been carefully considered to create the perfect mini-me opportunity. 

The Lemonpie girls’ sandal is just as sweet as her name, emulating adult style Lexley with signature snaffle detailing and mock-croc texture finishes.  

Inspired by Dune London’s hero chunky sandal Location, kids’ style Lilliie features a padded flatform sole and butter-soft leather straps, focusing on ultimate comfort without forgoing style – a summer must-have! 

Metallic sandals Natalie, Nepttune and Novaliie are expertly crafted with jewel encrusted heels, shimmering plaited uppers and delicate diamante-covered straps that sparkle with every step. 

Designed by the talented in-house team behind the grown-up range, the kid’s collection features the same approach to detail, design and premium quality. As footwear and accessories specialists, Dune London are devoted to crafting trend-led collections with distinct character and considered detailing whilst combining both comfort and style. 

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About Dune London 

In 1992, founder and owner Daniel Rubin embarked on a dream to create an affordable luxury footwear and accessories brand with a small concession store on London’s Oxford Street.  The Dune Group has grown to become an influential, dynamic and internationally renowned business, designing, producing and distributing shoes and accessories for men and women across a multitude of platforms and global markets. 

About Apparel Group LLC  

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff.  

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, Pakistan, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines. 

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.  

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.