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April 2024

Apparel Group Brand TOMS Launches Sustainability Campaign: Planting Trees for a Greener Future

[Dubai] – Apparel Group brand TOMS, renowned for its commitment to social impact and environmental responsibility, proudly announces the launch of its latest sustainability initiative. Throughout the month of April, TOMS will plant 1,000 trees, marking a significant step towards a greener future.

In addition to the impact your purchases have year-round – helping provide mental health resources to the millions of people who need them – Apparel Group and TOMS are thrilled to work with The Storey Group to plant 1,000 trees in the UAE. The Storey Group supports companies to make our planet a better place by planting trees.

TOMS works at the intersection of climate change and mental health through their Impact Partner Climate Mental Health Network which aims to provide access to education, tools, programs, and support to recognize the signs and manage the emotional impacts of climate change. They offer wellbeing tips to cope with climate anxiety, like:

Bring nature into your life.

Notice the beauty around you and slow down your breathing.

Take action for the environment.

Helping create a greener planet is just one way you’re helping improve lives with TOMS. Wear Good.

In addition to driving environmental impact, TOMS aims to inform customers about this sustainability initiative in celebration of World Earth Day. Instead of the traditional shoe recycling drive, the focus now shifts to tree planting, reflecting TOMS’ unwavering commitment to sustainability.

About TOMS

When buying TOMS, you help fund access to mental health resources for millions of people who need them. Since 2006, TOMS has had an impact on over 100,000,000 lives, working with NGOs globally. TOMS believes in a future where all people have a chance to thrive. Today, TOMS supports people who are working to build equity at the grassroots level, like organizations at the heart of their communities, driving progress from the ground up. A Certified B Corp™, TOMS meets the highest standards of social and environmental performance, transparency, and accountability.

About Apparel Group LLC

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2100+ retail stores and 85+ brands on all platforms while employing over 20,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia and Egypt.

Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.