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April 2023

Apparel Group brand Steve Madden unveils captivating Ramadan collection Heritage Reflection featuring Fozaza


Steve Madden, a leading fashion footwear brand of the Apparel Group, has launched an exclusive Ramadan Collection called Heritage Reflection and has tied up with Saudi-Lebanese influencer Fozaza to be the face of their Ramadan Campaign. The collection features high-quality, contemporary designs that reflect the fusion of cultural heritage and contemporary fashion, perfect for the Holy Month. As a brand ambassador for the collection, Fozaza brings her unique creative vision and personal style, honed from her impressive career as a fashion influencer, blogger, and TV personality. This collaboration between Steve Madden and Fozaza celebrates the Middle Eastern culture and offers customers a stunning range for the Ramadan season. 

“We are thrilled to unveil our captivating Ramadan collection, Heritage Reflections, in collaboration with the remarkable Fozaza. At Apparel Group, we pride ourselves on being at the forefront of fashion, and this exclusive partnership reinforces our commitment to offer our GCC customers a seamless fusion of tradition and modern trends. As leaders in the industry, we understand the importance of cultural nuances and the significance of the Holy Month. With this collection, we aim to not only elevate our customers’ wardrobe but also celebrate the rich Middle Eastern heritage that inspires us. We are also honored to associate with Fozaza, a renowned personality who brings her unique style and charisma to the collection, further enhancing its appeal to our customers,” said Neeraj Teckchandani, CEO of Apparel Group. 

“Happy to be the face of Steve Madden’s Ramadan/Eid collection full of sparkles and dreams. It’s a fashion forward, chic brand that caters to all which is what I love the most. Also, working with a passionate group like Apparel Group has been a dream and the cherry on top. Can’t wait for more fashionable adventures together,” said Alanoud Badr, also known as Fozaza. 

Heritage Reflections showcases the glitz and glamour synonymous with the season. The collection is designed to dazzle at family feasts, featuring bold styles, elegant embellishments, and luxurious materials. Clear vinyl with glittering rhinestones, satin adorned with delicate pearls, and gold mirror foil with dramatic accents perfectly complement traditional modest Ramadan attire, ensuring a seamless and stylish transition from daytime to Eid celebrations. 

In addition to the striking women’s collection, the Steve Madden Men’s Collection remains true to seasonal tradition with a selection of sophisticated Arabic slippers proudly made in the UAE. Crafted from premium Italian leather and featuring embossed and woven detailing, these versatile slippers strike the perfect balance between comfort and style, taking you effortlessly from the office to Iftar gatherings. 

The Steve Madden x Fozaza Ramadan Collection is specifically tailored for the brand’s discerning local clientele in the GCC region. Don’t miss the opportunity to elevate your Ramadan wardrobe with these exclusive, limited-edition designs that effortlessly blend tradition with modern fashion trends. 

About Apparel Group 

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff. 

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, Pakistan, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines. 

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, LC Waikiki, Aeropostale, Calvin Klein, Levi’s, Beverly Hills Polo Club, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, Rituals.  

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades. 


Steve Madden 

Steve Madden designs, sources and markets fashion-forward footwear, accessories and apparel for women, men and children.  In addition to marketing products under its own brands including Steve Madden®, Dolce Vita®, Betsey Johnson®, Blondo®, GREATS®, BB Dakota® and Mad Love®, Steve Madden licensees’ footwear and handbag categories for the Anne Klein® brand.  Steve Madden also designs and sources products under private label brand names for various retailers. Steve Madden’s wholesale distribution includes department stores, mass merchants, off-price retailers, shoe chains, online retailers, national chains, specialty retailers and independent stores.  Steve Madden also operates brick-and-mortar retail stores and e-commerce websites.  Steve Madden also licenses certain of its brands to third parties for the marketing and sale of certain products, including outerwear, eyewear, sunglasses, hosiery, jewelry, watches, fragrance, luggage, bedding and bath products as well as other select product categories.   

For local store information and the latest boots, booties, dress shoes, fashion sneakers, sandals, slippers and more, please visit www.stevemadden.com, www.dolcevita.com and our other various branded websites.