loader image
January 2023

Apparel Group Brand Skechers Launches Go Golf Footwear Range In UAE

A man and a woman playing golf and modeling Skechers shoes with 4 sneakers at the bottom

UNITED ARAB EMIRATES – JANUARY  2023:  Apparel Group brand Skechers, The Comfort Technology Company™, will be bringing its award-winning Skechers GO GOLF footwear collection to shoppers in the UAE for the first time. The range for men and women offers go-to options for those golfers who prioritize comfort over anything else when choosing a pair, and is a popular choice for all levels from serious pros to more casual players, with various options to suit any needs on the course. 

Since its launch in 2014 in the United States, the Skechers GO GOLF collection has built a reputation for its lightweight, high-quality, stable and comfortable designs—winning multiple awards from industry publications around the world. 

Every pair is infused with Skechers’ signature comfort technologies and game-changing performance innovations.  Features found in select styles include ULTRA GO® cushioning for added comfort, Skechers Arch Fit® for podiatrist-certified support, waterproof uppers to keep you dry on the course, and grippy bottoms for traction on the fairway. Offering both men’s and women’s golf shoes in a range of styles and colorways, this collection truly has a pair for everyone. 

The latest collection was developed with insight and feedback from a roster of Skechers elite athletes like Matt Fitzpatrick and Brooke Henderson, who each won Major Championships in Skechers on tour this year. The brand also sponsors golf events worldwide and has been Official Shoe of the Charles Schwab Cup Championship for the past eight seasons and has been involved with the Solheim Cup since 2017—most recently as Official Footwear Provider for both the United States and Europe teams in 2021. 

Skechers has achieved prominence within the golf category alongside the brand’s award-winning collections for running, walking, training and pickleball. 

The Skechers GO GOLF collection is available at selected stores in the UAE. Shoppers can find the latest collection at Dubai Mall, Dubai Hills Mall, Dubai Marina Mall, and Mall of the Emirates. 

About SKECHERS USA, Inc.  

Skechers USA, Inc. (NYSE:SKX), The Comfort Technology Company™ based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in over 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and ​4,458​ Company- and third-party-owned physical retail stores. The Company manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow us on Facebook, Instagram, Twitter, and TikTok

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation around the world, the challenging consumer retail markets in the United States and the impact of Russia’s recent invasion of Ukraine; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2021 and its quarterly reports on Form 10-Q in 2022. Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward-looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance. 

About Apparel Group LLC  

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2,010 retail stores and 78 brands on all platforms while employing over 18,500+ multicultural staff.  

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines.  

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia and Asia. The brands include leading names in fashion, footwear and lifestyle  

such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot and Rituals.  

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.