The leading global fashion footwear & accessories brand celebrates the holy month of Ramadan with its glamorous collection and international talent
(April 2021) – International leader in fashion footwear and accessories, ALDO, is set to debut its Ramadan 2021 Collection campaign featuring Saudi Arabian born international model and social media star Model Roz (@model_roz). Roz, based in Los Angeles, California is known to be the first official female model from Saudi Arabia to achieve international success in the fashion industry. She boasts an impressive 12.4M followers on her Instagram page.
Celebration and togetherness take on new meaning in the brand’s new Ramadan inspired collection – launching exclusively in the Middle East. The campaign will go live across all brand touch-points along the consumer journey, in-store, online, out-of-home and on ALDO’s social media platforms – launching first week of April 2021.
With the veil of confinement over the world, the brand sought to approach Ramadan by celebrating inner peace. While some cities remain in isolation, the concept behind the campaign
was that, although lacking the physical togetherness that is so central to Ramadan celebrations,
households can still look to the sky for connection, together under the same moon.
Inspired by sunsets, the bold-coloured backdrops and arches that emulate the vibrant
architecture of the Middle East, the campaign recreates a rooftop celebration that carries
through from sunrise to sunset. As for the collection itself, ALDO shines a light on the glamour
and elegance behind Ramadan celebrations with classic silhouettes brought to life by a sunset
palette of rich jewel tones, luxurious accents and no shortage of sparkle. From glitter encrusted
sneakers and shining metallic handbags for women, to luxe multi-strap sandals and timeless
embossed leather loafers for men, the collection truly represents glamour in all forms.
Founded in 1972, ALDO, the group’s flagship brand, delivers fashion to a diverse customer
base at prices that make keeping up with seasonal styles a luxury within reach. For more
information, please visit www.aldogroup.com and www.aldoshoes.com, and follow @aldo_shoes and #AldoCrew on social media for updates.
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