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September 2022

ALDO Back to Action Collection

A women modelling ALDO shoes and bag

ALDO, a global footwear and accessories brand, is getting back to action with a fun and fresh new collection for all your work, school and celebration needs. Shop the perfect pumps for a stylish office look, comfy sneakers for back to campus, and stunning heels for a night out with friends. Officially launched on the 8th of August 2022, the Back to Action collection presents a variety of options from shoes, bags and accessories to elevate any outfit!

In addition, ALDO collaborated with the Canadian University of Dubai to shoot a video for their “Back to Action” campaign. In which they showcased their newest collection through a shoot featuring their latest product launch. The goal of the video was to create a piece that could be used in-store and online to promote the collection being styled. For this, ALDO used both regular students and student influencers with a large following to model for the products at the campus, utilizing the natural settings of a university for the shoot. The video featured models interacting with each other while wearing ALDO shoes, bags, and accessories from the collection. Resulting in this campaign video being shown across all stores in the GCC!

Shop ALDO’s latest back to action collection across stores in the GCC and online on www.aldoshoes.me.

About Apparel Group LLC 

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2010 retail stores and 78 brands on all platforms while employing over 17,300 multicultural staff. 

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines. 

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia and Asia. The brands include leading names in fashion, footwear and lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot and Rituals. 

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.