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May 2023

Apparel Group brand CHARLES & KEITH welcomes Han So Hee to the CHARLES & KEITH Family as its newest ambassador

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DUBAI, 10 May 2023 – Apparel Group brand CHARLES & KEITH announced Actress Han So Hee as the newest global brand ambassador, joining the brands growing family. 

“Han So Hee embodies the spirit of CHARLES & KEITH with her authentic individuality, confidence and creativity. We are delighted to welcome her onboard the CHARLES & KEITH Family and inspire new possibilities,” said brand co-founder, Keith Wong. 

Han So Hee is set to star in the brand’s Fall Winter 2023 campaign which will be unveiled in the third quarter of 2023.    

Media Relations: 

CHARLES & KEITH Global Press Office 
Phone: +65 6590 7700  
Email: [email protected] 

About CHARLES & KEITH 

CHARLES & KEITH is the go-to fashion label for stylish urbanites, recognized for its curated collections of relevant designs. Founded in 1996 by entrepreneurs Charles Wong and Keith Wong with the purpose to spark joy and confidence in progressive women by providing footwear designs that are versatile and appeal to on-trend sensibilities, the brand has evolved to offer a full-fledged line of footwear, bags, eyewear, accessories and costume jewelry. 

Anchored by its four brand values – Experimental, Desirable, Curated and Modern – CHARLES & KEITH aims to celebrate and inspire women every day. With over 600 brick-and-mortar stores in its global network, CHARLESKEITH.COM extends the brand’s reach through the United States of America, Asia Pacific and Europe. 

About Apparel Group LLC 

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff.  

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, Pakistan, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines. 

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.  

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.