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September 2021

TOMS Celebrates 15 Years with the Third Leg of its Earth-Friendly Shoe Drive

A cashier and customers wearing masks buying from TOMS store

*Dubai* – UAE, October, 2021 – TOMS®, the original One for One company, is marking its 15th Anniversary with the introduction of a new global impact strategy and a shoe recycling event at their flagship store in Mall of the Emirates.

Since 2006, TOMS has impacted over 100 million lives giving shoes, sight, safe water and impact grants, learning and listening along the way. TOMS remains grounded in their mission to use business to improve lives. After diligent research and evaluation of their giving, TOMS has implemented a new impact strategy. Swapping out its original One for One shoe giving model, the brand now commits to supporting global grassroots efforts that help lay the groundwork to create equity for all people.

“At Apparel Group, we believe that ‘doing good, is good for business’. Hence Apparel Group’s mission is to prioritise environmentally friendly initiatives so that they become our sustainable business best practices. At the event, we are celebrating TOMS earth-friendly materials, eco-friendly processes and 15 years of effort to give back to our community.” Sima Ganwani Ved, Founder & Chairwoman, Apparel Group.

About TOMS

TOMS is a footwear and lifestyle brand using business to improve lives.  Since 2006, our community has impacted 100 million lives through supporting the work of non-profit organisations around the world.

We believe in a future where all people have a chance to thrive, that’s why we are committing to supporting grassroots good, and the people working to build a more equitable tomorrow.  Because we believe in a future where all people have a chance to thrive, our support is focused on boosting mental health, increasing access to opportunity, and ending gun violence—all elements we know to be essential for progress to take root. We are not changing the world but we are at the feet of the people who are.  So throw on your TOMS and let’s keep moving forward.

About Apparel Group LLC

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, the Apparel Group caters to thousands of eager shoppers through its more than 1750+ stores and 75+ brands across all platforms employing 16,500 multicultural staff covering four continents.

Apparel group has carved its strong presence not only in the UAE, Kuwait, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines

Apparel Group Operates Brands from around the world, originating from USA, Canada, Europe, Australia, Asia and include leading names in Fashion, Footwear & Lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian to name a few and other key brands include Tim Hortons, Cold Stone Creamery, Inglot, Rituals etc.

The Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder & Chairwoman, Sima Ved who has taken the company from strength to strength since its inception in the last two decades. www.appareluae.com

Media Contact for Apparel Group:

[email protected]