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October 2022

TOMS 10×10

A woman and a man modelling TOMS

TOMS is Celebrating World Mental Health Day with TOMS 10×10, Giving Ten $10,000 Grants to Ten Mental Health Focused Organizations

TOMS is Giving 10 Grants, $10,000 each, to 10 Mental Health Focused Organizations Around the World

In 2020, we shared the milestone that we impacted 100 millions lives, and now we are focused on impacting the next 50 million lives by helping provide access to mental health resources. In celebration of World Mental Health Day on October 10, 2022, we created TOMS 10×10, where we are giving $10,000 grants to 10 different mental health focused organizations around the world. The goal is to help fund access to resources for people to take the “first step” into bettering their mental health.

When you buy TOMS, you help fund access to mental health resources for the millions of people who need them. We do this by giving ⅓ of profits for grassroots good, which includes investing in our impact partners who are building equity at the local level.

Amy Smith, TOMS Chief Strategy and Impact Officer shares, “the earlier a mental health challenge is identified, and the more quickly a person receives care, the more attainable recovery can be. We have learned from our impact partners that one of the primary reasons people do not seek professional help is a lack of information and resources about where to start. Every single day we are committed to supporting people on their journey to better mental health, and every TOMS purchase supports this commitment by funding access to mental health resources for the millions of people who need them. We created TOMS 10×10 in celebration of World Mental Health Day. We are proud to give grants to these 10 organizations across the globe that support mental health programming on a local level.”

“Apparel Group is always proud to support any efforts to help develop awareness and solutions surrounding mental health as it affects our self-esteem and physical well-being. We are committed to ensuring the mental health and wellbeing of our staff and customers” says Sima Ganwani Ved, Founder & Chairwoman – Apparel Group.

For 10×10, the TOMS Impact team identified organizations that have significant mental health programming and an established track record in providing tangible mental health resources. The ten organizations receiving the TOMS 10×10 grants include: AMAFE in Spain, Black Emotional and Mental Health Collective in the United States, Fundación Origen in Mexico, Healthy Minds Alliance by Health360 in the United States, Jack.org in Canada, The LightHouse Arabia in the United Arab Emirates, The Maya Centre in the United Kingdom, MHI Mental Health Initiative in Germany, Team Tilia in Sweden, and Together for Children in Greece.


In 2006, we created a new way of doing business by merging profit and purpose. Since then our mission has never changed; use business to improve lives. When you buy TOMS, you help fund access to mental health resources for the millions of people who need them. We do this by giving ⅓ of profits in support of grassroots organizations focused on creating more equity at the local level. To date, we have impacted over 100 million lives through our giving.

At TOMS, we are proud to wear our impact on our feet. From our iconic Alps and espadrilles to seasonal boots and sandals to eyewear and apparel, we bring classic, comfortable, and on-trend ways to show you choose to WEAR GOOD.

As a Certified B Corp, we meet the highest standards of social and environmental performance, transparency, and accountability. Our score in the Community category is in the top 5% of all B Corp organizations, earning us a Best for the World award.

And we are just getting started. Each pair of TOMS that you buy helps us to give more. So join us because when you wear TOMS, you WEAR GOOD.

About Apparel Group LLC

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2010 retail stores and 78 brands on all platforms while employing over 17,300 multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines.

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia and Asia. The brands include leading names in fashion, footwear and lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot and Rituals.

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.