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November 2022

Look out Metaverse, Apparel Group’s 6thStreet.com has entered the arena

A man in metaverse world in front of 6Th Street storefront

Leading fashion and lifestyle e-commerce player 6thStreet.com is one of the first in the GCC to enter the Metaverse in a unique space that blends fashion and Web3.0 called ‘Space6’. The virtual venture aligns with its Super Friday campaign, where visitors can enjoy an immersive entertaining shopping experience and explore shoppable rooms, a cinema hall, go on a treasure hunt & get rewarded from November 15th to 30th. 

 Today, the Metaverse is predicted to change shopping experiences in the retail sector for both customers and brands. 6thStreet.com has always been at the forefront of digital e-commerce transformation in the GCC region. The launch of its first phygital store, was just the first of many future-forward initiatives that 6thStreet.com plans to capitalize on. 

Space6 was built using Spatial.io and can be accessed by anyone anywhere via a web link, or by downloading the Spatial.io app for the best experience. The dynamic destination will give customers a never-before retail experience that combines online shopping with a futuristic virtual world. Combining the best of fashion and Web3.0, Space6 curates and presents the latest in fashion & collectibles from over 1200+ international brands; complete with 5 shoppable rooms, an auditorium, a cinema hall and a lounge area, along with a designated section for Super Friday offers and discounts. 25 unique NFTs (Non-Fungible Tokens) featuring Zainab Al Alwan can also be shopped to avail of huge discounts in Space6. 

During the Super Friday period, from November 15th to 30th, visitors can be part of a treasure hunt and selfie challenge to win amazing prizes. Moreover, Space6 visitors can unlock the Super Prize and win Huawei Nova 9 mobile phones, Huawei Watch 3, Huawei Matepads T10 and an all-inclusive trip to 6 popular destinations in Europe for two by AFC Holidays. 

About 6thStreet.com 

6thStreet.com is an omnichannel fashion & lifestyle destination that offers 1200+ high-street fashion & beauty brands in the UAE, KSA, Kuwait, Oman, Bahrain & Qatar. Customers can shop the latest on-trend outfits, shoes, bags, beauty essentials and accessories from international brands such as Tommy Hilfiger, Calvin Klein, Hugo Boss, Marks & Spencers, Dune London, Charles & Keith, Aldo, Crocs, Birkenstock, Skechers, Levi’s, Nike, Adidas, L’Oreal Paris and, Inglot amongst many more. 6thStreet.com recently opened GCC’s first phygital store at Dubai Hills Mall; an innovative tech-led space which combines the best of both online & offline shopping with online browsing & smart fitting rooms. To complete the omnichannel experience, 6thStreet.com offers shoppers 100-day free returns, Club Apparel rewards & an option to Click & Collect. 

About Apparel Group LLC 

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2,010 retail stores and 78 brands on all platforms while employing over 18,500+ multicultural staff. 

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines. 

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia and Asia. The brands include leading names in fashion, footwear and lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot and Rituals. 

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.