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August 2022

La Vie En Rose Launches Its SS22 Collection Across Stores


A woman modelling La Vie En Rose pajamas and sleepwear

GCC, April, 2022; La Vie en Rose launches its latest collection with a spark of color for glowing days. The materials include lace, mesh and the softest cottons to brighten up your drawer. If you’re a fan of light blues, pinks, soft yellows and feminine florals then this collection is the perfect fit for you. The collection includes must have fundamental pieces, glam belle de nuit (sleep in style), bridal, loungewear and cottons. The seamless comfort styles and glam innerwear will have you stocking up for your upcoming holiday, honeymoon getaway or just for all the exciting summer plans ahead.

Visit our stores to discover our new collection of the season.

For further information, please contact: Corrina Campos [email protected]

About La Vie en Rose

Founded in 1985, Boutique la Vie en Rose Inc. has stood out as a Canadian leader in the lingerie and swimwear industry since its acquisition by François Roberge in 1996. Based in Montréal, the company has over 3,000 employees and 270 stores across Canada under two separate brands, la Vie en Rose and Bikini Village. La Vie en Rose focuses on women and offers high-quality and affordable undergarments, lingerie, loungewear, sleepwear, swimwear and beachwear. Boutique la Vie en Rose Inc. is a true Canadian success story. It has been growing internationally since 2004 and has opened 89 la Vie en Rose stores in 16 countries

About Apparel Group

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 1850+ retail stores and 75+ brands on all platforms while employing over 16,500 multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt, and the Philippines.

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals. Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.