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September 2022

La Vie En Rose Launches Its SS22 Collection Across Stores


New Styles for a Fresh Start!

A woman modelling La Vie En Rose pajamas and sleepwear

GCC, March, 2022
; La Vie en Rose launches its fresh new collection characterized by pastel shades, lace and mesh and everything soft and comfortable. Light colors are the highlight of this collection with a focus on sage green and touches of lightest pinks and tender blues. Cozy prints such as wild and bold flowers also offer a first feeling of Spring.

The loungewear collection brings both comfort and style with a mix of smooth and silky fabrics that are a hit at home and a classic wear for the outside.

Three new seamless bras also arrive this season at la Vie en Rose which can be worn to relax, move or sweat and offer different degree of impacts, to be worn every day!

Visit our stores to discover our new collection of the season.

For further information, please contact: Corrina Campos [email protected]

About La Vie en Rose

 Founded in 1985, Boutique la Vie en Rose Inc. has stood out as a Canadian leader in the lingerie and swimwear industry since its acquisition by François Roberge in 1996. Based in Montréal, the company has over 3,000 employees and 270 stores across Canada under two separate brands, la Vie en Rose and Bikini Village. La Vie en Rose focuses on women and offers high-quality and affordable undergarments, lingerie, loungewear, sleepwear, swimwear and beachwear. Boutique la Vie en Rose Inc. is a true Canadian success story. It has been growing internationally since 2004 and has opened 89 la Vie en Rose stores in 16 countries

About Apparel Group

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 1850+ retail stores and 75+ brands on all platforms while employing over 16,500 multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt, and the Philippines.

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals. Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.www.appareluae.com