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March 2023

Apparel Group’s Dune London are excited to announce their latest collaboration with influencer and entrepreneur Reem Alswaidi

The influencer Reem Alswaidi modelling Ramadan collection

Apparel Group’s Dune London are excited to announce their latest collaboration with influencer and entrepreneur, Reem Alswaidi. Our Ramadan 23 collection fuses elegance, sophistication and quality craftsmanship, with our signature Dune London style – showcasing the key looks from the collection, Reem shows us how to #startwiththeshoes this Ramadan. Discover beautiful molten lurex flats, statement platforms and elegant kitten heels; finished with art deco crystal and pearl embellishment and adorned with oversized sun dial buckles. Designed in-house our exquisite Ramadan collection will take you stylishly from iftar through to suhoor, and elevate your celebratory looks. 


For statement making style, look to our crystal encrusted block heels, and don’t forget the matching clutch. 


Coordinate your style and make your ensemble truly memorable with diamante embellishments that shine with every step. 


Inspired by the glitz and glamour of the roaring 20s our crystal embellished mules will take you effortlessly from day through to evening. 


For us, it’s all in the detail. Our beautiful crystal embellished brooch has been added to some of our signature styles for a dramatic effect. 

About Dune London  

Dune London is a globally renowned footwear and accessories specialist, combining premium materials with expert in-house design and craftsmanship for more than 30 years. The brand is best known for trend-led collections with timeless appeal – from everyday essentials to impactful statement pieces, #startwiththeshoes and discover inspiring styles to suit every occasion. 

About Apparel Group LLC  

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to  

thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 18,500+ multicultural staff.  

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt, and Philippines.  

Apparel Group has created an omnichannel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.  

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.