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Apparel Group Unites with Red Crescent Organisations in GCC to Support Earthquake Victims in Syria and Turkey

Apparel Group Unites with Red Crescent Organisation
  • Apparel Group and Emirates Red Crescent (ERC) in the UAE partner together to donate $789,624 in aid 
  • Apparel Group donates $30,000 in clothes and footwear in partnership with Bahrain Red Crescent Society (BRCS) 
  • Apparel Group and Qatar Red Crescent Society (QRCS) collaborate to donate goods and apparel 

Apparel Group, a leading retail conglomerate in the Middle East and a UN Global Compact organisation member, has partnered with Red Crescent Societies in Bahrain, UAE, and Qatar to support the victims of the recent earthquake in Syria and Turkey. 

As part of its relief efforts, Apparel Group has donated thousands of clothes, footwear, food, and hygiene products to the affected communities in Syria and Turkey. The donations were made in collaboration with the Bahrain Red Crescent Society (BRCS), Emirates Red Crescent (ERC), and Qatar Red Crescent Society (QRCS), demonstrating the group’s commitment to being a responsible community partner. 

Apparel Group, in partnership with Emirates Red Crescent, provided relief efforts for the recent earthquake, donating 94 large boxes of food and hygiene products and over 44,000 units of clothing and footwear, with a total retail value of $789,624. Dedicated employees volunteered their time, spending 107.5 hours sorting and packaging the donations for shipment. In Bahrain, the group donated 4,500 clothes and footwear worth $30,000 to the earthquake victims in Syria and Turkey. Additionally, Apparel Group collaborated with the Qatar Red Crescent 

Society, donating 100-plus boxes of goods and apparel provided by employees and great brands in Qatar as part of its regional efforts to support the earthquake victims. The Secretary-General of Bahrain Red Crescent Society expressed gratitude to Apparel Group for its commitment to social responsibility and helping those affected by natural disasters 

Neeraj Teckchandani, CEO of Apparel Group, said, “As a socially responsible organisation, we are deeply committed to giving back to the communities we serve. The recent earthquake in Syria and Turkey has devastated the affected communities. We are honored to provide critical Aid and support through our partnerships with the Red Crescent Societies in Bahrain, UAE, and Qatar. We believe it is our responsibility to leverage our resources and expertise to make a positive difference in the lives of those affected by this tragedy. As we continue to support vulnerable communities in the region, we remain dedicated to aligning our efforts with the United Nations’ Sustainable Development Goals.” 

The UN Global Compact is a voluntary initiative encouraging organisations to adopt sustainable and socially responsible policies and practices. By joining the UN Global Compact, Apparel Group has committed to implementing the 17 Sustainable Development Goals (SDGs) and supporting vulnerable communities in the region. 

Apparel Group remains committed to supporting the earthquake victims and will continue to explore ways to make a meaningful contribution to the recovery efforts. 


About Apparel Group 

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 18,500+ multicultural staff. 

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, Pakistan, and Egypt. Clear strategies exist to enter emerging markets such as Hungary and the Philippines. 

Apparel Group has created an omnichannel experience, operating brands from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles, such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals. 

Apparel Group owes its impressive growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.