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September 2022

Apparel Group provides humanitarian aid in collaboration with BRCS

Group of employees from Apparel Group and Bahrain Red Crescent Society

Apparel Group has partnered up with Bahrain Red Crescent Society to provide in-kind donations for vulnerable families inside Bahrain and Syrian refugees. The donations included 8,000 units of clothes and footwear worth USD 26,500.

The Bahrain Red Crescent Society received samples of this aid at its diplomatic headquarters, and the Society’s concerned committee is currently planning to distribute a part of it to needy families inside Bahrain who receive monthly aid from the Society, while the remainder will be distributed to Syrian refugees in Syria’s neighboring countries.

“Apparel Group’s strategic partnership with Red Crescent aims to reinforce a combined mission towards achieving sustainable development goals, and support humanitarian efforts in the global communities we operate in. We hope Apparel Group’s donation and awareness campaign with Bahrain Red Crescent is well received and impacts families through-out the local community.” Said Bahrain Regional Head of Apparel Group, Dheeraj Ratnani

“We’re grateful to Apparel Group for their generous donation to help provide the necessary items for vulnerable people and communities across the region,” said Mubarak Al-Hadi, Act. General Secretary of Bahrain Red Crescent Society. “Equally, we applaud Apparel Group for being such a wonderful community partner, working with us to support the people and families here in Bahrain and throughout communities locally and across the world.”

Apparel Group is a member of the UN Global Compact organization and is actively working towards implementing the 17 Sustainable Development Goals. This initiative fosters relationships between organizations that share a passion for serving vulnerable communities and promote long-term sustainable change to children and their caregivers in the region.

About Apparel Group LLC 

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 1850+ retail stores and 75+ brands on all platforms while employing over 16,500 multicultural staff. Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Egypt, and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan and Philippines. 

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia and Asia. The brands include leading names in fashion, footwear, and lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot and Rituals. Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.


About Bahrain Red Crescent Society

Bahrain Red Crescent Society is a volunteer charity founded in 1971. It has been recognized by the International Committee of the Red Cross (ICRC) in Geneva since 14 September 1972, and joined the International Federation of Red Cross and Red Crescent Societies in the same year. The aim of the Bahrain Red Crescent Society is to achieve the following humanitarian purposes:

  1. Contribute with our international movement of the Red Cross and Red Crescent Societies in alleviating human suffering
  2. Provide social services and humanitarian aid.
  3. Training and qualification of volunteers to work according to the principles of the movement. Contribute to the dissemination of international humanitarian law, to provide services and assistance to the needy.