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September 2021

Apparel Group launches 16 retail brands in Assima Mall Kuwait

Tommy Hilfiger storefront

Kuwait, 8th of November: Assima Mall, the newest shopping destination in the Kuwait will open its doors on Thursday, 4th of November in Kuwait City. Apparel Group have launched 16 brands in Assima Mall, including Birkinstock, Skechers, Levis, Aeropostale, BHPC, Rituals, Tommy Hilfigure, Aldo, Aldo Accessories, Charles & Keith, Calvin Klein Jeans, Dune London, LC Waikiki, Hema, Hush Puppies and Lakeland.

Mr. Neeraj Tekchandani, CEO of Apparel Group said “We are proud to be partnering up with Assima Mall and further expanding into the Kuwaiti market. Our brands’ expansion with Assima Mall is in line with our strategy of being responsive to consumer demand. Kuwait continues to grow as a leading destination and we are proud to be part of the country’s prosperous growth”

About Apparel Group LLC 

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 1850+ retail stores and 75+ brands on all platforms while employing over 16,500 multicultural staff. 

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. 

Apparel Group has created an omni-channel shopping experience, including a cardless, mobile app-based loyalty program Club Apparel, an ecommerce platform 6thstreet.com, and retail brands originating from the USA, Canada, Europe, Australia and Asia. The brands include leading names in fashion, footwear and lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot and Rituals. Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.