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March 2023

Apparel Group brand, Rituals cosmetics takes over the Palm Monorail

A woman sitting in the subway next to rituals ad


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Dubai, U.A.E., March 2023 – Break away from your busy schedules and embark on a journey of serenity with Rituals Cosmetics this month. The luxury home and body care brand takes over the Palm Monorail, offering residents and tourists a sensorial sanctuary with striking views of Palm Jumeirah skyline.  

Redefining home luxury and bodycare, this wellbeing brand from the house of Apparel Group offers a unique Monorail experience in the heart of the city, adorned with its much-loved collection, The Ritual of Sakura. With the delicate scent of cherry blossom and the nourishing properties of rice milk, the collection brings a sense of renewal to mind, body and soul. Inspired by the energy of the collection, the Monorail compartments are transformed into a serene haven with seats dressed in gradient hues of pink, a long running welcome rug and automatic aroma diffusers that spray fresh Sakura fragrance throughout the train.  

Riders can embark on this journey with Rituals Cosmetics during the months of March and April 2023. After an enriched experience on the Monorail, head over to the Rituals Cosmetics pop up at Gateway Station to discover the luxury signature home and body collection and get The Ritual of Sakura samples to take home.  

In just a short ride on the Palm Monorail,  Rituals allows you to envelope into its surroundings and encourages you to take a moment to rediscover joy in the smallest of things.  

To discover the extensive range of collection from Rituals Cosmetics, you can head over to their stores in Mall of  The Emirates and Dubai Marina Mall.  


For all press enquiries please contact; 

The Qode 

Gopika Madan | [email protected] 

Evane DSouza | [email protected] 

Evane DSouza | [email protected] 

About Rituals Cosmetics 

Rituals Cosmetics is a brand dedicated to sustainable and personal wellbeing in the beauty luxury industry.  As a foremost founder of integrating bath, body and home care into a single portfolio, Rituals embraces the lifestyle of transforming everyday routines into more meaningful  

moments. Each product is inspired by an ancient tradition allowing you to find happiness in the smallest of things. With an expansive innovation portfolio in body care, home fragrances, natural skin care and home wear, Rituals invites the consumer to enrich their world with wellbeing moments.  Founded in Amsterdam in 2000, Rituals has since been established as a global industry expert in over 36 countries present in vibrant cities such as London, Paris and Hong Kong with more than 1000 stores, 3090 shop-in-shops, 5 body spas and world’s first Mind Spa.  Dedicated to its Clean, Conscious and Caring approach, Rituals is a proud Certified B CorporationTM. As part of Rituals’ commitment to continuously improve its social & environmental impact, the brand is focused on 90% natural origin formulas and packaging that’s either refillable, recyclable or made of recycled material. Next to that, Rituals is an avid supporter of 3 charities. In a world of luxury brands, Rituals aims to be the forerunner in the luxury standard of bringing beauty and wellbeing together in a sustainable future. For more information, please visit www.rituals.com. 

About Apparel Group LLC  

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 18,500+ multicultural staff. 

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, Pakistan, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines. 

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.  

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.