Noor Stars, Tinx, Scotty Pippen Jr. and Rishab are just some of the familiar faces starring in the campaign centered on authentic self-expression.
UAE, Dubai (May 2022) – With a global presence in over 110+ countries and in a historic moment for the Apparel Group brand, ALDO, in collaboration with some of the world’s most notable creators and tastemakers – Tinx, Scotty Pippen Jr., Noor Stars, Rishab Sharma and Irene Kim debuts its Summer 2023 campaign. The collection is built around the concept of self-acceptance, the campaign manifesto “Be your favorite YOU” aims to remind people to embrace their multiplicity and everything that makes them unique.
ALDO campaign brings this concept to life through the point of view of the five notable individuals, each as social statement-makers, who use fashion to show the world who they are. The essence of this message is captured through the campaign video and accompanying manifesto, which can be viewed across its stores in the GCC and online on Aldoshoes.me.
“The influence of creators among our consumers is truly the greatest it’s ever been in the fashion space, especially those voices that are authentic,” says Daianara Grullon Amalfitano, ALDO’s Chief Brand and Product Officer. “In the last three years alone, with the meteoric rise of social platforms and video first content, we’ve had such great success partnering with talent who live and breathe creating moments of connection with people around the world in ways that are meaningful and honest. ALDO is a supporter of genuine self-expression and feel-good style, through our on-trend, comfortable, well-made and accessibly priced footwear and handbags. The brand ties in to the campaign, ” Be your favorite YOU” which positions ALDO as a reliable partner for today’s multi-hyphenate consumer.”
Embracing the mood-boosting, energetic tones fit for the season, ALDO’s Summer 2023 collection includes timeless styles and pieces made with elevated quality that’s meant for longevity, handcrafted artisanal details, vibrant candy-coated color palettes, and statement-making decadence with contemporary finishings, encouraging versatile style-expression.
“We’ve reached a point in the social media space where people are craving authenticity. I always try to inspire self-love and empowerment through my own content, which is why I’m so thrilled to be working with ALDO on this campaign that’s all about embracing what makes us authentic and unique,” says Content Creator, and one of the five faces of ALDO’s campaign, Christina Najjar AKA, Tinx. “One of the ways I express my individuality is through fashion and, because of that, my style is always evolving and adapting based on my mood. The ALDO team have been amazing to work with and have given me the space to share what truly makes me, me in this campaign – and I’m excited to share it with the world!”
The ALDO Summer 2023 campaign and collection is available in Aldo, Aldo Accessories stores online and in-store in UAE, Kuwait, Qatar, Bahrain and Oman.
About ALDO
Founded in 1972, ALDO, the group’s flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach. For more information, please visit www.aldogroup.com and www.aldoshoes.com, and follow @aldo_shoes and #AldoCrew on social media for updates.
INSTAGRAM: @aldo_shoes
TIKTOK: @aldo_shoes
FACEBOOK: ALDO Shoes – UAE
WEBSITE: www.aldoshoes.me
About Apparel Group LLC
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 20,000+ multicultural staff.
Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, Pakistan, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.
Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.
Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.
