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December 2022

Apparel Group announces Marketing Collaboration with Abdul Latif Jameel Electronic in KSA

BBZ storefront

The leading global fashion and lifestyle retail conglomerate, Apparel Group, announced a marketing partnership with world-renowned Abdul Latif Jameel Electronics (ALJE), bringing world-class brands to customers. The partnership aims to play a key role in facilitating sales for customers and to expand and enrich existing customers with additional value-added benefits. 

The Apparel Group’s brands participating in the collaborative campaign across KSA include Athletes Co, Crocs, and BBZ. During this month-long collaboration, from 1st December to 30th December 2022, customers will have the opportunity to take part in a raffle draw in which customers who shop from selected Apparel Group brands in KSA will have the opportunity to win 315 products from ALJE brands such as Sharp, Toshiba, and Dora totaling SAR 271,535 in value. 

A raffle draw will be conducted by an official of the Chamber of Commerce (COC) in Riyadh to award the prizes. The winners of this campaign will be notified via COC’s electronic draw application two weeks after the end of the campaign. 

About Apparel Group LLC  

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2,010 retail stores and 78 brands on all platforms while employing over 18,500+ multicultural staff.  

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines.  

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia and Asia. The brands include leading names in fashion, footwear and lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot and Rituals.  

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades. 


About Abdul Latif Jameel Electronic  

Over a decade ago, Abdul Latif Jameel Electronics and Air Conditioning was established to cater for the rising demand for electronics and home appliances by consumers in Saudi Arabia. Abdul Latif Jameel Electronics and Air Conditioning is part of Abdul Latif Jameel, a diversified business with deep roots in the Middle East, North Africa, and Turkey (MENAT region), which was founded in 1945 by the late Abdul Latif Jameel. Today, Abdul Latif Jameel Electronics and Air Conditioning is one of the most well-known electronics and home appliance providers in Saudi Arabia. 

Our company has built strong alliances with market leaders such as Toshiba, Sharp, Apple, Electrolux, Dora, and White Westinghouse, along with a host of other brands which specialize in consumer electronics and air conditioning units for both residential and commercial use. Our comprehensive product portfolio offers an end-to-end solution for all consumer electronic needs: televisions, flat screens, notebooks, refrigerators, freezers, washing machines, laundry centers, air conditioning units, gas cookers, microwave ovens, oil radiators, telecom products and a host of other appliances.