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March 2023

Apparel Group and Tommy Hilfiger celebrate 17 years of successful partnership with unique NFTree, honouring the companies’ shared commitment towards sustainability

The founder of apparel group with Tommy Hilfiger celebrating successful partnership

For each NFT, Apparel Group will plant a real tree in the Caspa region of Spain. Together, these 100 trees will help absorb 25,000 kgs of CO2 every year 


Dubai, UAE – Apparel Group, the leading retail conglomerate, and premium lifestyle company, Tommy Hilfiger, celebrated their 17 years of successful partnership on March 13th, 2023. The partnership, which commenced in 2006, has grown significantly with 53 stores across the GCC and six e-commerce sites. Sima Ganwani Ved, Apparel Group Founder & Chairwoman, and Nilesh Ved, AppCorp Global Founder & Chairman, hosted an exclusive intimate lunch for Mr. Tommy Hilfiger to commemorate the successful long-term partnership and their shared values of sustainability and innovation. The intimate event hosted key business leaders, consul generals, media, and top-tier influencers & celebrities. 


Tommy Hilfiger has an ambitious sustainability vision to “Waste Nothing and Welcome All,” and the company continues to invest in innovation that drives the industry forward. As a gesture honoring the partnership and the companies’ shared commitment to environmental conservation, Apparel Group Global gifted 100 guests with a unique NFTree featuring the iconic TOMMY HILFIGER monogram that was projected on the Burj Khalifa in October 2022. For each NFT distributed, Apparel Group will plant a real tree in the Caspa region of Spain. Together, these 100 trees will help absorb 25,000 kgs of CO2 every year, and the recipients of these NFTrees will receive carbon tokens which they can trade or use to compensate for their emissions for the next 20 years. 


“We express our heartfelt gratitude to Tommy Hilfiger for gracing us with his presence and making this event truly memorable. As a company committed to sustainability, Apparel Group has introduced NFTree as a token of appreciation for our guests, with a promise to plant a tree for each NFTree distributed. Let us all enjoy the TOMMY HILFIGER collection and make a positive impact on the environment together,” said Sima Ganwani Ved, Founder & Chairwoman of Apparel Group. 


The celebration of the successful partnership between Apparel Group and Tommy Hilfiger marks another milestone in the journey of the two brands, as sustainability and innovation continue to be at the forefront of their strategies. The unique NFTree initiative is a testament to that commitment. 


About Apparel Group 


Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 18,500+ multicultural staff. 


Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, Pakistan, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines. 

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals. 


Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades. 



About TOMMY HILFIGER        


TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates iconic style, which comes alive at the intersection of the classic and the new, co-created with people who are shaping culture around the world. TOMMY HILFIGER celebrates the essence of classic American style with a modern twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections including men’s, women’s and kids’ sportswear, denim, accessories, and footwear. Tommy Hilfiger has an unwavering commitment to sustainability and inclusivity.     


Global retail sales of TOMMY HILFIGER products were approximately $9.3 billion in 2021 and the brand is powered by more than 16,000 associates worldwide — present in 100 countries and more than 2,000 retail stores, including its largest global flagship store at tommy.com.  PVH acquired Tommy Hilfiger in 2010 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long-term growth.