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January 2024

2024

Bliss Bites Opening
  • Apparel Group is proud to launch Bliss Bites, offering a unique selection of clean, gluten-free, and dairy-free options. Bliss Bites is an ideal spot for health-conscious diners in Dubai, UAE.
  • Apparel Group was announced as the Headline Partner for the RLI MENA Awards.
  • Apparel Group was announced as the Lifestyle Partner for RLI MENA Connect in Riyadh, Saudi Arabia.
  • Apparel Group partners with Crocs, bringing this iconic brand under its wings in Kuwait.
  • Apparel Group launches 1st Forever New store in Qatar.
  • Apparel Group becomes the Platinum Partner at The Retail Summit 2024.
  • Apparel Group’s loyalty programme, Club Apparel, reached 10 million members.
  • Apparel Group was awarded MENA Retail Partner of the Year at the RLI MENA Awards.
  • The Apparel Group team grows to 22,000 employees.
  • Apparel Group’s Founder & Chairwoman, Mrs. Sima Ved, was recognised as one of the Arabian Business’ 50 Inspiring Woman Leaders in 2024.
  • Apparel Group’s Founder & Chairwoman, Mrs. Sima Ved, was among the Top 35 Women Leading the Marketing and CX Change by Martechvibe.com
  • Apparel Group’s Founder & Chairwoman, Mrs. Sima Ved, was named one of Forbes Middle East’s 100 most influential businesswomen in 2024.