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March 2023

The #1 female YouTuber in the Middle East, Noor Stars, radiates in ALDO’s 2023 Ramadan Collection Launch Event

A group of stylish ladies holding ALDO bags

Apparel Group’s ALDO celebrates togetherness and joy-filled with 2023 Ramadan Collection. 

Dubai, UAE (March 2023) – an International leader in fashion footwear and accessories, ALDO, launches its Ramadan 2023 Collection campaign, featuring Middle Eastern YouTube sensation and content creator, Noor Stars (@noorstars). With togetherness at heart, this year’s campaign is an expression of what really matters during these festive moments – taking part in traditional practices, while creating new memories with those we love. The omnichannel campaign, which will live online, on ALDO’s social media platforms, along with in-store, covering all touch-points of the current consumer journey, was launched on 27th February.  

To showcase the collection, YouTube Sensation Noor arrived at the Aldo Store at Mall of The Emirates, Dubai, flanked by TOP influencers, content creators, celebrities, and TV personalities wearing Ramadan collection. 

Creating a party atmosphere in the store, fashionista DJ Tala Samman played music for the guests. Invitees included RJ and Netflix’s Dubai Bling Star Kris Fade, TV Presenter Annabella Hilal, TV Anchor Priya Jethani, and Instagram Influencers such as Hadeel Alazaweey, Busra Gunduz and othershttps://www.instagram.com/hadeel_alazaweey/, celebrating with Aldo. As they enjoyed the Ramadan launch event, guests were entertained by artisanal Henna Artist Dr. Azra, and traditional music Qanun player. The launch included a Q&A with Noor Stars and Kris Fade. 

Elegance and glamour speak to the Ramadan celebration experience and ALDO assured there is no shortage of decadent details throughout the collection. Lavish, metallic hues of rose, silver and blue, with dainty jewels add a touch of sophistication, while emerald and bronze tones speak to the earthy palette of a warm Middle Eastern desert. This collection was created to up the glam factor during these special moments, with stunning sky-high styles and crystal-studded handbags  

for women, and elegant strappy sandals and slick classic leather loafers for men. Designed with comfort and versatility in mind, a handful of footwear styles in the collection feature ALDO’s Pillow Walk™ and Flex™ technology—made to provide comfort from dusk till dawn, without sacrificing style. 

“Working with ALDO, a brand that authentically captures the essence of Ramadan celebrations year over year is truly inspiring,” said Content Creator, and face of ALDO’s Ramadan campaign Noor Stars. “As for many families across the globe, Ramadan is a season we all look forward to – a reflective time to gather with those we love. This campaign embodies those sentiments, through their beautiful visual storytelling. It’s a reminder that even through moments of darkness, when you’re surrounded by loved ones you can overcome anything.” 

“Elegance, authenticity and resilience is what comes to mind when you think of Noor Stars,” said Daianara Grullon Amalfitano, ALDO’s Chief Brand and Product Officer. “Working with Noor to have her represent our 2023 Ramadan campaign has been a dream. She perfectly embodies just what this campaign symbolizes to us and the values that we want to convey as a brand.” 

The ALDO Ramadan 2023 Collection stars Dubai-based Noor Stars, who is a lifestyle, beauty and fashion YouTube content creator and influencer boasting over 20M subscribers and 13.5M followers on her Instagram page. The campaign also features models Moein Tehran (@moeinteh) and Alexandra Ghantous (@alexghantous), was photographed by Daria Kobayashi Ritch and styled by Veronica Graye.  

Event Launch video and imagery can be found HERE

About ALDO  

Founded in 1972, ALDO, the group’s flagship brand, delivers fashion to a diverse customer base at prices that make keeping up with seasonal styles a luxury within reach. For more information, please visit www.aldogroup.com and www.aldoshoes.com, and follow @aldo_shoes and #AldoCrew on social media for updates. 

INSTAGRAM: @aldo_shoes 



WEBSITE: https://en.aldoshoes.ae/  

About Apparel Group LLC  

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2025+ retail stores and 80+ brands on all platforms while employing over 18,500+ multicultural staff.  

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt, and Philippines.  

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.  

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.