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June 2024

Apparel Group’s Steve Madden Launch ‘Performance’ Collection: A Revolutionary Sneaker Collection Set to Redefine Athleisure Across the Middle East

Apparel Group’s Steve Madden Launch 'Performance' Collection: A Revolutionary Sneaker Collection Set to Redefine Athleisure Across the Middle East'Performance' Collection: A Revolutionary Sneaker Collection Set to Redefine Athleisure Across the Middle East

Apparel Group, a global leader in retail, proudly introduces the latest innovation from its esteemed footwear brand, Steve Madden: the ‘Performance’ sneaker collection. This ground-breaking athleisure line is now available throughout the Middle East, featuring standout styles such as ELEVATE 2, ELEVATE 3, PROPEL 1, and VAULT 1. Each model is expertly designed to merge superior style with advanced athletic functionality.

Engineered with the latest in fabrication technology, the ‘Performance’ collection from Steve Madden is crafted to support an active lifestyle without compromising on style. Each model promises superior breathability, stability, shock absorption, and an eye-catching design, setting a new benchmark in athleisure footwear.

Neeraj Teckchandani, CEO of Apparel Group, said, “With the launch of the ‘Performance’ collection, Apparel Group continues to pioneer the introduction of top international brands into the Middle East. This collection not only aligns with our expertise in adapting global trends to fit local tastes but also raises the bar for innovation and quality in the region.”

Highlights of the collection include:

ELEVATE 2 & 3: Sneakers that offer a seamless blend of functionality and futuristic design, crafted for those who lead an active lifestyle.

PROPEL 1: A stylish yet practical sneaker featuring enhanced shock absorption and a bold aesthetic.

VAULT 1: A fashion-forward sneaker that combines innovative materials with superior craftsmanship

Available now in all major outlets across the Middle East, Steve Madden’s Performance Sneakers are set to redefine the boundaries of athleisure footwear. This launch not only broadens the product offerings of Steve Madden but also underscores Apparel Group’s strategic vision to introduce trending, high-quality fashion innovations to the regional market.

About Apparel Group LLC

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2200+ retail stores and 85+ brands on all platforms while employing over 22,000+ multicultural staff.

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt.

Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, LC Waikiki, Aeropostale, Calvin Klein, Levi’s, Beverly Hills Polo Club, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, Rituals.

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades.