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May 2024

Apparel Group’s Skechers Delivers Ultimate Pilgrim Comfort with New Hajj Collection for the second year in a row 

Apparel Group's Skechers Delivers Ultimate Pilgrim Comfort with New Hajj Collection for the second year in a row

Skechers Middle East (May 27th, 2024)  – Apparel Group’s leading footwear brand Skechers, is thrilled to unveil the all-new Hajj Collection, designed specifically to enhance the pilgrimage experience with unparalleled comfort and style. This groundbreaking collection for both men & women, reflects Skechers’ deep commitment to meeting the diverse needs of its global consumer base, offering tailored solutions that enrich their lives. 

Engineered to support the unique requirements of the Hajj pilgrimage, Skechers’ Hajj Collection combines the latest in footwear technology with practical design. The collection features lightweight, breathable footwear that maintains coolness and comfort under the strenuous conditions of Hajj, while also adhering to the pilgrimage’s dress code. This line sets a new standard in specialized footwear, reinforcing Skechers’ position as a leader in innovative and consumer-focused design. 

Neeraj Teckchandani, CEO of Apparel Group, shared his vision, stating, “At Apparel Group, we are constantly striving to push the boundaries of innovation to serve the distinct lifestyles and needs of our customers worldwide. The Skechers Hajj Collection is a testament to this ethos, providing pilgrims with footwear that not only meets their functional needs but also complements their spiritual journey.” 

Key features of the Skechers Hajj Collection include: 

• Slip-on and easy-to-fast styles: Allow for quick and easy on-and-off. 

• Lightweight and breathable materials: Mesh uppers and breathable linings keep feet cool and comfortable during long periods of wear. 

• Supportive cushioning: Skechers signature cushioning technologies provide shock absorption and support for extended periods of walking and standing. 

• Durable construction: High-quality materials ensure the shoes can withstand the demands of the pilgrimage. 

The Skechers Hajj Collection is available now at Skechers retail stores across the Middle East region (Saudi Arabia, UAE, Kuwait, Oman, Bahrain, and Qatar) and online at 6th Street.com https://en-ae.6thstreet.com/men.html  

About Apparel Group LLC 

Apparel Group is a leading powerhouse in the fashion and lifestyle industry residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 22000+ retail stores and 85+ brands on all platforms while employing over 22,000+ multicultural staff.   

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and the Philippines. 

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.  

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades. 

About SKECHERS USA, Inc.  

Skechers U.S.A., Inc. (NYSE:SKX), The Comfort Technology Company™ based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in over 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and ​​4,537​​ Company- and third-party-owned physical retail stores. The Company manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com