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June 2024

Apparel Group’s F5 Global Launches Eco-Friendly and Colorful Wonky Fruits Summer Collection

Apparel Group’s F5 Global Launches Eco-Friendly and Colorful Wonky Fruits Summer Collection

Apparel Group’s innovative sustainable Lifestyle brand, F5 Global, is excited to announce the launch of its latest and most vibrant collection, WONKY FRUITS. This fresh and playful collection, inspired by the quirky shapes and colors of wonky fruits, is now available both online and at Dubai Hills Mall, setting a new standard for eco-friendly fashion in the UAE. 

Inspired by the unique and playful shapes of fruits, the WONKY FRUITS collection brings a splash of color and creativity to sustainable wear. Each piece is crafted from sustainable materials, highlighting F5 Global’s dedication to eco-conscious fashion without compromising on style. This collection is a bold statement that embraces the beauty of nature’s imperfections and turns them into fashion-forward designs. 

From colorful leggings to eye-catching tops, the Wonky Fruits collection offers a range of items designed to make a statement while supporting sustainable fashion practices. Every piece is meticulously crafted to combine style, comfort, and eco-consciousness, making it the perfect choice for today’s fashion-forward, environmentally-aware consumer. 

The collection is available for purchase both online and at F5 Global’s exclusive store in Dubai Hills Mall, providing customers across the UAE with easy access to these unique and sustainable pieces. Additionally, F5 Global (https://f5global.com/)  is offering free shipping across the GCC, making it even more convenient for customers in the region to shop sustainably.  

In conjunction with the collection launch, F5 Global is also initiating educational campaigns to raise awareness about sustainable fashion choices. The brand aims to inform consumers about the importance of sustainability in the fashion industry and how they can make more eco-friendly decisions. 

“We’re thrilled to launch the collection, which beautifully blends sustainability with creative design. This collection celebrates the charm of natural imperfections, making it both stylish and meaningful. We are excited to offer our UAE customers these unique pieces, reflecting our commitment to eco-friendly fashion,” said Sarisha Ved, Founder and CEO of F5 Global. 

For more information, visit https://f5global.com/ 

About Apparel Group LLC

Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, Apparel Group caters to thousands of eager shoppers through its 2200+ retail stores and 85+ brands on all platforms while employing over 22,000+ multicultural staff.  

Apparel Group has carved its strong presence in the GCC and expanded thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Additionally, clear strategies are in place to enter emerging markets such as Hungary and Philippines.  

Apparel Group has created an omni-channel experience, operating brands originating from the USA, Canada, Europe, Australia, and Asia. The brands include leading names in fashion, footwear, and lifestyles such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals.  

Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, who has taken the company from strength to strength since its inception in the last two decades. 

About F5 Global 

Launched in March 2021, home-grown concept F5 Global is a sustainable fashion brand, the brainchild of 15-year-old entrepreneur Sarisha Ved. F5 Global brand is the only Apparel Group home-grown brand that has a range of products such as mobile phone cases, reusable face masks, wallets, bags, and unisex athleisure clothing with Global Organic Textile Standard (GOTS), Global Recycling Standards (GRS) certificates, with 100% of the products manufactured at SMETA (Sedex Members Ethical Trade Audit)- approved facilities.  


Follow @f5global for new launches, promotions, and impact reports.