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BCBGMAXAZRIA

BCBGMAXAZRIA

At BCBGMAXAZRIA, we empower and celebrate today’s dynamic women by creating elegant collections that infuse our romantic heritage with a modern twist. 

Founded in Los Angeles in 1989, BCBGMAXAZRIA was named for the famous French expression “Bon Chic, Bon Genre,” which conveys the idea that a good attitude is the basis of good style. 

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