Hala announces first-ever car fragrance partnership with Apparel Group’s Rituals Cosmetics in Dubai

Hala announces first-ever car fragrance partnership with Apparel Group’s Rituals Cosmetics in Dubai

May 2024

Dubai, UAE – May 2024: Hala, Dubai’s most convenient e-hailing taxi solution, has signed an agreement with Rituals Cosmetics (Rituals), a Dutch luxury well-being brand under the Apparel Group’s portfolio, as its first fragrance partner. This partnership will see the introduction of Rituals’ signature Amsterdam car perfume into Hala taxis within Dubai.  Meticulously crafted with …

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